Aaron's Revs Up NASCAR Weekend with Fan & Youth Fun

From Pit Road to Possibility: Aaron's Celebrates Loyalty and Community at NASCAR Phoenix

The roar of engines and the thrill of competition filled Phoenix Raceway during the 2025 NASCAR Championship Race Weekend, but for Aaron's, the excitement went beyond the track. The company, known for its lease-to-own solutions for home goods, transformed the high-octane event into a powerful platform for celebrating customer loyalty and investing in the future of local youth, thanks to a dynamic partnership with Front Row Motorsports (FRM).

Customer Celebration: A Grand Prize Winner's Dream Weekend

At the heart of Aaron's involvement was the grand prize winner of its "Fastlane to Phoenix Sweepstakes." Stephanie Cooley received the VIP treatment, experiencing race weekend from perspectives few fans ever see. Her prize package included exclusive behind-the-scenes pit tours, intimate driver meet-and-greets (including with FRM's Zane Smith), access to premium hospitality suites, and coveted trackside access. This wasn't just about the race; it was a tangible celebration of Stephanie's loyalty to the Aaron's brand.

"Thank you, Aaron's, for this experience," Stephanie expressed, clearly thrilled. "I'm excited to watch the race… and root for Zane as well!" Her sentiment underscores Aaron's commitment to delivering memorable rewards that go beyond the transactional, creating genuine connections with its customers.

Empowering Youth: Opening Doors to New Horizons

Simultaneously, Aaron's shifted focus to the next generation, partnering with the Boys & Girls Clubs of the Valley - Gilbert Branch. At a local Aaron's store near the Phoenix Raceway, the company hosted a transformative community activation for 10 young Club members. This wasn't just a spectator event; it was an immersive experience designed to inspire.

The teens got an exclusive tour of the FRM hauler, gaining insight into the world of professional racing behind the scenes. They participated in a live remote broadcast with KALV-FM, feeling the buzz of being part of the media action. The highlight? A surprise appearance by Zane Smith himself. The driver took time to sign autographs, share stories about pursuing his dreams in NASCAR, and connect personally with the aspiring fans. The energy was electric.

"I was able to meet Zane, we had great food and tons of cool NASCAR stuff," said Isaiah, a Boys & Girls Club member, summing up the excitement perfectly. "This was really fun and thank you for the tour of that hauler!" For these teens, the experience opened doors to new possibilities, showing them the mechanics, media, and passion that fuel a sport they love.

The Aaron's Philosophy: Community at the Core

Aaron's President, Steve Olsen, emphasized the dual purpose behind these events: "These events capture what Aaron's is all about – celebrating our customers while also investing in the next generation. Whether it's an unforgettable, once-in-a-lifetime experience at the Championship Race or creating lifelong memories for local teens, we're proud to open the doors of this exciting sport to the communities we serve."

This sentiment was echoed by Marcia Mintz, President and CEO of the Boys & Girls Clubs of the Valley: "Partnerships like this with Aaron's don't just create fun memories – they expand our members' horizons and show them new possibilities for their futures."

From rewarding loyal customers with VIP access to introducing young community members to the mechanics and heroes of NASCAR, Aaron's leveraged its NASCAR partnership, particularly with Front Row Motorsports and driver Zane Smith, to create meaningful, lasting impact. The initiative highlights how brands can successfully blend high-profile sports sponsorships with genuine community engagement, proving that the finish line is about more than just the race—it's about building stronger communities and brighter futures.