Chloe Fineman & Zales Launch 'Not Another Candle' Holiday Jewelry Collection

Comedian Chloe Fineman Partners with Zales for Holiday Jewelry Line

This holiday season, shoppers have a brilliant new option to avoid the last-minute gift panic. Comedian and actress Chloe Fineman has teamed up with Zales to launch the "Not Another Candle" collection, a 20-piece jewelry capsule designed to make holiday gifting both meaningful and effortlessly brilliant.

The collaboration brings together Fineman's signature wit and style with Zales' century-long legacy in fine jewelry, creating a collection that transforms the all-too-familiar struggle of finding the perfect holiday gift into an opportunity for joy and self-expression.

The "Not Another Candle" Concept

"Not Another Candle" directly addresses one of the most common holiday gifting dilemmas: the fallback gift that feels impersonal when time runs short. Instead of reaching for yet another candle, Fineman has curated a collection of timeless and trendy jewelry pieces that serve as both thoughtful gifts and personal style statements.

"I wanted to curate a collection that makes people smile the way a perfect gift does — something personal, fun, and not at all expected," Fineman said in a statement about the collection. "Jewelry feels more meaningful than another candle (no offense, candles), and these pieces are designed to be worn and loved every day."

A Collection for Every Style and Budget

The 20-piece capsule offers diverse options for every jewelry lover, ranging from classic tennis bracelets and colorful gemstone huggies to stackable chains, charms, and statement rings designed for both men and women. The collection beautifully blends timeless Zales essentials with trend-driven styles, reflecting Fineman's signature mix of playfulness and polish.

Pricing for the "Not Another Candle" collection ranges from $49.98 to $1,499.98, making it accessible for various budgets while still offering premium pieces for special occasions. The collection will be available exclusively at Zales.com and across Zales' digital channels beginning November 18, 2025.

Aligning with Zales' "Own It" Rebrand

The launch of the Not Another Candle collection builds upon Zales' "Own It" rebranding initiative, introduced in Spring 2025. This campaign reframes fine jewelry as an everyday expression of self-style rather than a purchase reserved only for milestones and special occasions.

"We wanted to work with Chloe because she embodies confidence, creativity, and humor — qualities that perfectly align with how we see today's jewelry lovers," said Lisa Laich, Signet's Chief Marketing Officer. "She brings a fresh perspective to gifting and a reminder that jewelry should be fun, meaningful, and uniquely yours."

"Jewelry feels more meaningful than another candle (no offense, candles), and these pieces are designed to be worn and loved every day."

— Chloe Fineman

The Future of Holiday Gifting

In an era where consumers increasingly seek personalized and meaningful experiences, the "Not Another Candle" collection represents a shift toward more intentional gifting. By combining humor with high-quality craftsmanship, Zales and Fineman have created a collection that not only solves the holiday gift dilemma but also elevates the act of giving itself.

For over a century, Zales has been a trusted destination for fine jewelry that celebrates love, milestones, and everyday moments. This collaboration continues that legacy while redefining what jewelry can mean in modern life—as a form of self-expression, a conversation starter, and a way to make someone feel truly seen and appreciated.

As the holiday season approaches, the "Not Another Candle" collection offers shoppers an opportunity to move beyond predictable presents and embrace gifts that spark joy, create lasting memories, and celebrate the unique individuals in their lives.