ESPN First Take Ignites Bethune-Cookman Spirit

Bethune-Cookman University Hosts ESPN's First Take in Historic HBCU Tour

On November 20, 2025, Bethune-Cookman University (B-CU) became the center of sports media attention as ESPN's popular debate show, First Take, took its HBCU fall tour to the Daytona Beach campus. The live broadcast, held in the packed Moore Gymnasium, showcased the vibrant spirit and community pride that defines Historically Black Colleges and Universities across America.

A Historic Campus Visit

The event marked a significant moment for both Bethune-Cookman and ESPN, as the network continued its commitment to highlighting HBCU culture and athletic excellence. The live show began at 10 a.m. sharp with a raucous atmosphere, as the B-CU Band helped set the energetic tone for the broadcast. According to reports, Moore Gymnasium was filled to capacity with enthusiastic students and fans, creating an electric environment that television audiences across the nation could feel.

Star Power at Center Court

ESPN's First Take featured its usual star power, with host Stephen A. Smith leading the proceedings from center court. Joining Smith were notable sports personalities: former NFL MVP Cam Newton and former Super Bowl champion Ryan Clark. The trio engaged in lively discussions that resonated with the Bethune-Cookman audience, who responded with enthusiastic chants and school spirit throughout the broadcast.

Smith opened the show by acknowledging the crowd's energy, congratulating them for "showing up" and creating such an impressive atmosphere for the live television event. Newton, a former Heisman Trophy winner, led a spirited chant of "Hail Wildcats!" while playfully dismissing the "Rattlers" reference—a nod to the upcoming Florida Classic football game between B-CU and Florida A&M.

Part of a Larger HBCU Initiative

Bethune-Cookman's appearance on First Take was not an isolated event but rather a cornerstone of ESPN's most ambitious HBCU tour to date. The network's initiative has included previous stops at Norfolk State, Birmingham's Legion Field for the Alabama A&M versus Alabama State game, and Delaware State in October. This multi-campus tour represents a significant investment in celebrating and promoting HBCU athletics and culture.

Stephen A. Smith's connection to HBCUs runs deep. As an alumnus of Winston-Salem State University, Smith has been a vocal advocate for these institutions. First Take had previously recorded at Winston-Salem State in 2019, but the 2025 tour represents an expanded commitment to showcasing the rich traditions and contemporary achievements of HBCUs.

The Florida Classic Connection

The timing of the First Take broadcast at Bethune-Cookman was particularly significant, occurring just days before the annual Florida Classic football game between B-CU and Florida A&M. This storied rivalry brings together two of the nation's most prominent HBCUs, drawing massive crowds and national attention.

The mention of the upcoming classic during the First Take broadcast undoubtedly added an extra layer of excitement to the event. Cam Newton's playful "Hail Rattlers? Hell no!" comment exemplified the competitive spirit that defines this historic matchup, while also highlighting the deep-seated pride that students and alumni feel for their respective institutions.

Impact and Legacy

ESPN's decision to bring First Take to Bethune-Cookman serves multiple purposes. For the network, it demonstrates a commitment to diversifying its content and acknowledging the cultural importance of HBCUs. For Bethune-Cookman, it provides invaluable national exposure, showcasing the university's facilities, student body, and athletic programs to a nationwide audience.

The event also underscores the growing recognition of HBCUs not just as academic institutions, but as cultural powerhouses with passionate communities and storied athletic traditions. As First Take continues its HBCU tour, each stop builds momentum and awareness, potentially leading to increased support for these institutions in various forms.

For the students and fans at Bethune-Cookman, the First Take broadcast was more than just a television show—it was a celebration of their school's identity and a platform to share their pride with the world. The energy in Moore Gymnasium on that November morning serves as a testament to the enduring spirit of HBCUs and their ability to create moments of unity and excitement that transcend sports.