Hollywood Brown: Chiefs WR Target Analysis & Week 13 Outlook

Hollywood Brown's Role in the Chiefs' Explosive Offense

The Kansas City Chiefs' receiving corps features several dynamic playmakers, but Marquise "Hollywood" Brown continues to carve out his niche as a valuable deep threat and red zone target. As the team prepares for a crucial Week 13 matchup against the Dallas Cowboys, Brown's role in the offense warrants closer examination.

Season Performance at a Glance

Through 12 games in the 2025 season, Brown has accumulated 39 receptions for 439 yards and four touchdowns, averaging 39.9 yards per game. While these numbers might not place him among the league leaders, they demonstrate his effectiveness as a complementary weapon in Andy Reid's high-flying offense.

His recent performance against the Colts, where he caught his only target for 10 yards, highlights a concerning trend for fantasy managers: Brown hasn't found the end zone in any of his last four games. This touchdown drought comes despite his early season success, including a two-touchdown performance against the Lions in Week 6.

The Target Share Reality

What truly defines Brown's fantasy value is his limited target share. Throughout the season, he's been a distant fourth option in the Chiefs' passing attack behind Travis Kelce, Rashee Rice, and Xavier Worthy. As CBS Sports notes, "As long as Rashee Rice, Travis Kelce and Xavier Worthy remain available, they will continue to claim the vast majority of looks in the passing game, while Brown will aim to produce on limited looks."

This reality is reflected in his game log, where target numbers have fluctuated between 1-16, with a season-high 16 targets in Week 1 against the Chargers. His most consistent output has come when defenses focus on containing the Chiefs' other weapons, opening up opportunities for Brown to make plays downfield.

The Injury Factor

The Chiefs' Week 13 matchup against the Cowboys comes with some uncertainty in the receiving corps. While Brown is currently not listed on the injury report, several pass catchers are dealing with ailments:

• Xavier Worthy (ankle)
• Rashee Rice (hamstring)
• Noah Gray (concussion)

If any of these players are limited or unable to play, Brown could see an increased role in the offense. Additionally, running back Isiah Pacheco (knee) and quarterback Patrick Mahomes (groin) are also dealing with injuries that could potentially impact game planning and execution.

Week 13 Matchup Preview

The Chiefs will face the Dallas Cowboys on Thursday, November 27, 2025, at 4:30 p.m. ET on CBS. This divisional showdown carries significant implications for playoff positioning in the NFC and AFC.

With the Cowboys' secondary having shown vulnerability against deep threats this season, Brown could have opportunities to make big plays. His speed and ability to stretch the field could be particularly valuable against a defense that has given up several big plays through the air in recent weeks.

Fantasy Implications

For fantasy football managers, Brown presents a high-risk, high-reward option in Week 13. His ceiling is limited by his target share, but his ability to score from anywhere on the field gives him weekly upside. In standard leagues, he's likely more of a flex option, while in deeper formats or against favorable matchups, he could provide starter-worthy production.

As the Chiefs navigate a potentially injury-riddled offense, Brown's role may expand, making him worth monitoring in waiver wires across fantasy leagues. Whether he can break out of his recent touchdown slump and return to the form that made him a first-round pick remains to be seen, but his talent and explosiveness ensure he'll always have the opportunity to make game-changing plays.