Hunter Schafer Stars in Gentle Monster's Horror Game

Step Inside Gentle Monster's Latest Campaign: An Interactive Horror Game Starring Hunter Schafer

Fashion brand Gentle Monster continues its tradition of boundary-pushing campaigns with The Room, an interactive horror experience featuring Euphoria and The Hunger Games star Hunter Schafer. Released to promote the brand's Fall 2025 collection, this digital experience transforms traditional brand storytelling into a thrilling survival challenge.

Following the success of their fantasy world Jentle Garden created with BLACKPINK's Jennie Kim, Gentle Monster has once again merged fashion with interactive technology. The Room drops players into an unsettling environment where they must solve puzzles and evade Schafer's character in a tense 2-minute survival game. The experience features nostalgic grainy pixel graphics that contrast with the hauntingly detailed surroundings.

The Concept Behind The Interactive Experience

Described as a "fever dream in an uncanny suburban town where reality transforms into a lurid nightmare of classic horror films," The Room builds upon Gentle Monster's short film The Hunt (directed by Nadia Lee Cohen). While the film set the eerie tone, the game immerses users directly in the narrative. Players navigate dimly lit rooms, solve timed puzzles, and piece together clues while avoiding missteps that could lead to failure.

"The Room transforms brand campaigns from passive viewing to active participation, encouraging longer engagement through emotional investment in its thriller-like atmosphere." - TrendHunter Analysis

This approach represents a significant shift in digital marketing. By treating their campaign as a playable narrative, Gentle Monster fosters deeper consumer connections. The game's cinematic sound design and pacing mirror professional horror games, creating an experience that rewards observation and curiosity while subtly showcasing the Fall 2025 eyewear collection's themes.

Hunter Schafer as the Hunter

Schafer's involvement extends beyond her recent film appearances. In The Room, she takes on the role of the literal hunter, pursuing players through the game's unsettling environments. This casting choice leverages her gothic aesthetic and cult following from Euphoria, aligning perfectly with Gentle Monster's avant-garde brand identity. Her presence bridges fashion, gaming, and pop culture, creating cross-industry appeal.

Where to Experience The Room and Shop the Collection

The interactive game is now playable on Gentle Monster's official website, offering fans immediate access to this innovative campaign. Meanwhile, the Fall 2025 eyewear collection—inspired by the game's dark, atmospheric motifs—is available at physical Gentle Monster stores and online. This dual approach ensures both digital engagement and physical sales opportunities.

Gentle Monster's strategy demonstrates how fashion brands can create memorable branded worlds. Previous initiatives like Jentle Garden and now The Room establish the brand as a pioneer in experiential marketing, setting new standards for audience engagement in the digital age.

Will you escape the hunter, or become prey? The choice is yours in Gentle Monster's latest interactive adventure.