Nickeil Alexander-Walker Signs With Converse

Atlanta Hawks guard Nickeil Alexander-Walker has officially inked a shoe deal with Converse, marking a significant chapter in his growing basketball career. The announcement, confirmed by industry insiders, sees NAW joining the brand’s roster of innovative and style-forward athletes, including his cousin Shai Gilgeous-Alexander.

A Breakout Season with the Hawks

This season, Alexander-Walker has been making waves in Atlanta, averaging 18 points per game alongside Trae Young. His dynamic play—characterized by defensive instincts, fluid ball-handling, and clutch scoring—has solidified his role as a key contributor. The signing with Converse comes at an opportune time, aligning with his on-court ascendancy.

Keeping It 'Cousinal'

One of the most intriguing aspects of this partnership is the family connection. Alexander-Walker and Shai Gilgeous-Alexander are not just NBA stars; they’re cousins, lifelong training partners, and teammates on Canada’s Senior Men’s National Team. The duo has often credited their shared upbringing and competitive drive for their success. Now, they’ll share the Converse court, with NAW set to debut Shai’s signature sneaker, the SHAI 001, during the 2025-26 NBA season.

"I’ve always approached basketball as a way to express who I am. Partnering with Converse gives me the space to be creative not just in how I play, but in how I show up."

— Nickeil Alexander-Walker

Converse’s Vision for Individuality

Converse has long celebrated athletes who defy conventions, and Alexander-Walker fits perfectly into this mold. The brand’s reentry into performance basketball has been defined by partnerships with players who prioritize self-expression and creativity. NAW’s signing reinforces this commitment, as he embodies the blend of discipline and imagination that Converse champions.

The SHAI 001 Sneaker Debut

For fans, the most exciting detail is that Alexander-Walker will lace up the SHAI 001—a sneaker he famously camped out for on release day. This personal connection to the shoe adds authenticity to the partnership. The SHAI 001, designed with input from Gilgeous-Alexander as Converse’s Creative Director, is known for its lightweight responsiveness and sleek aesthetic, making it a natural fit for NAW’s versatile playing style.

Expanding the Converse Roster

NAW joins a star-studded lineup that includes Kelly Oubre Jr. and Payton Pritchard, further solidifying Converse’s presence in the NBA. The brand’s strategy of aligning with personalities—not just players—has resonated with fans and athletes alike. With NAW’s addition, Converse continues to widen its footprint, appealing to a diverse audience of sneakerheads and basketball enthusiasts.

What’s Next?

As the 2025-26 season approaches, all eyes will be on Alexander-Walker and his Converse debut. Will he lead the Hawks to playoff contention? How will his partnership with Shai evolve on and off the court? One thing’s certain: this signing is more than just a shoe deal—it’s a celebration of family, creativity, and the next wave of basketball talent.