Post Malone to Rock Cowboys Thanksgiving Halftime

Post Malone Brings Texas Roots to Cowboys Thanksgiving Tradition

In a celebration of music and tradition, Post Malone is set to headline the Dallas Cowboys' annual Thanksgiving halftime show this November. The Grammy-nominated artist, known for his genre-blending sound, will perform at AT&T Stadium when the team faces the Kansas City Chiefs on November 27, 2025.

The halftime show marks the kickoff for The Salvation Army's Red Kettle Campaign, now in its 29th year. This signature event has become a cornerstone of NFL Thanksgiving programming, raising critical funds for charitable services nationwide.

"I'm from Texas. I grew up a Cowboys fan and have been watching this halftime show for years," said Malone. "It's a real honor to be part of the Red Kettle Kickoff... and help bring hope to so many people."

A lifelong Cowboys supporter, Malone's connection to Texas runs deep. Before his meteoric rise to fame – marked by 11 Billboard Music Awards, 18 Grammy nominations, and global arena tours – he was a football fan rooted in the Lone Star State's culture.

Post Malone performing live on stage

A Legacy of Musical Greats

The Cowboys' Thanksgiving halftime tradition showcases A-list talent, with Malone joining an elite lineup that includes Carrie Underwood, Luke Bryan, the Jonas Brothers, and Selena Gomez. Since 1997, these performances have generated substantial visibility for the Red Kettle Campaign.

The campaign's impact is staggering. Through 7,400 centers nationwide, The Salvation Army provides food, housing, and services to nearly 28 million people annually. The halftime show serves as a powerful platform to rally public support during the crucial holiday season.

A Texas-Sized Celebration

Charlotte Jones, Cowboys Chief Brand Officer and Salvation Army alum, emphasized the cultural significance: "Every ring of a bell is a reminder that small acts of generosity can spark real joy." Commissioner Merle Heatwole noted the team's "unwavering commitment" has made this partnership transformative for vulnerable communities.

[IMAGE_3] Salvation Army Red Kettle Campaign in action

Malone's unique fusion of country, rock, and hip-hop promises a high-energy performance that bridges musical genres – much like his own background bridges cultures. The show not only entertains millions of viewers but also amplifies a call to action for charitable giving during the giving season.

As Thanksgiving approaches, Malone's hometown roots and superstar status create the perfect convergence of music, sports, and philanthropy – a true Texas-sized spectacle that celebrates community and generosity.