Twitch x Hololive: A New Era for VTubers

The Biggest News in VTubing: Twitch and Hololive Join Forces

In a move that's set to shake up the live streaming world, Twitch and hololive production have announced a groundbreaking partnership. The global leading live streaming service is teaming up with the world's most popular VTuber agency to bring fans an unforgettable experience. This collaboration kicks off with a massive online event called "holoday," scheduled for November 20, 2025, and marks the beginning of a new era for VTubers on Twitch.

What is "holoday"?

"Holoday" is an all-day celebration event where a lineup of top hololive talents will take over the Twitch front page. Viewers can expect a full day of exciting streams from a diverse group of VTubers, including stars from hololive Indonesia, hololive English, and HOLOSTARS English. Some of the notable talents participating are Kureiji Ollie, Elizabeth Rose Bloodflame, FUWAMOCO, Takanashi Kiara, and many more. This event is not just a one-off; it's the official debut of hololive on Twitch and a promise of more to come.

To celebrate this milestone, Twitch will be releasing a limited-time global emote featuring COVER Corporation's CEO, Motoaki Tanigo. Fans will be able to use this exclusive emote during the event and beyond, making it a must-have for any VTuber enthusiast.

Why This Partnership Matters

Hololive is widely regarded as the biggest VTuber agency in the world. While its talents have primarily streamed on YouTube, this partnership with Twitch opens up a massive new audience. The timing is also significant. Earlier this year, the VTuber scene on Twitch was impacted by the closure of VShojo, another major agency. This left a void that hololive is now perfectly positioned to fill.

For Twitch, this deal is a strategic move to solidify its position as the go-to platform for live gaming and VTuber content. The influx of hololive's popular creators is expected to bring a surge in viewership and engagement, potentially dominating top game categories on the platform.

A New Chapter for VTubers

This collaboration doesn't mean hololive is abandoning YouTube. Instead, the agency plans to have its talents stream on both platforms. Alberto Moreno, international PR team manager for COVER, explained that the goal is to expose more people to VTubers. He stated, "Our goal is pretty simple: expose more people to vtubers until they're watching clip compilations and buying merch."

The safety of the talents is also a top priority. Given the recent concerns about streamer safety at events like TwitchCon, COVER has ensured that the partnership includes measures to protect the anonymity and well-being of its VTubers. This includes avoiding in-person events that could pose risks, as hololive talents typically interact with fans remotely.

How to Join the Celebration

Mark your calendars for November 20, 2025 (PST), and tune into Twitch to be part of "holoday." You can catch the action on the Twitch front page or by visiting the channels of your favorite hololive talents. For the latest updates, be sure to follow the official social media accounts of hololive Indonesia, hololive English, HOLOSTARS English, and the talents themselves.

As the VTuber community continues to grow, this partnership between Twitch and hololive is a landmark event. It signals a bright future for VTubing on Twitch and promises to bring even more joy and entertainment to fans around the globe.